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Scientific Games Launches Immersive AR Experience at 2022 World Lottery Summit
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October 17, 2022
ATLANTA – October 17, 2022 – Scientific Games announces an industry-first augmented reality AR experience for global lottery enthusiasts. The company’s digital innovation teams will unveil a unique AR experience at the 2022 World Lottery Summit from October 16-20 in Vancouver, Canada.
The experience, called LOTERIA Bonus Night 3D, offers players who purchase physical instant scratch games the opportunity to ext their experience through an engaging AR second-chance win. The game is avlable on both iOS and Android platforms via a dedicated mobile application.
Visitors atting the World Lottery Summit can experience this innovative AR technology at Scientific Games’ exhibition booth, alongside the AR-enabled physical LOTERIA game offered for retl purchase.
Amy Bergette, VP Digital Content Studio for Scientific Games, states: Now is an ideal time for lotteries to adopt augmented reality. The technology is well established and now widely avlable on mobile devices, with almost all smartphones sold today equipped for AR experiences.
With over 1 billion active AR user devices globally and expected growth to reach 1.7 billion by 2024, this presents a significant opportunity for lottery players who are increasingly embracing mobile technology.
In collaboration with Fremantle, exclusive licensor of the iconic Don Clemente LOTERIA brand, Scientific Games developed an enhanced second-chance collection promotion that transforms traditional bingo-style gameplay into an advanced AR experience.
Our digital animators have brought the original Don Clemente LOTERIA imagery to life in a way that is both colorful and natural, sd Bergette. We are confident that this AR experience rivals many leading mobile apps avlable today.
Scientific Games has introduced a turnkey solution for lotteries, enabling them to easily integrate this AR game extension into their 2023 portfolios by adding physical instant games with the enhanced features from the company’s Strategic Product Enhancements HD Games?, LuxShimmer?, and LuxVelvet?.
John Schulz, President Americas Global Instant Products at Scientific Games, explns: We med to create a comprehensive digital engagement strategy that connects the purchase of a physical game in retl stores with an immersive AR experience for players. We wanted to offer them an enhanced value proposition while complementing our clients' portfolio.
With its presence in 50 countries worldwide and support from nearly every North American lottery, Scientific Games is proud to be at the forefront of lottery innovation.
LOTERIA TM?: Licensed by Don Clemente, Inc. 2022.? All Rights Reserved.
HD Games?, LuxShimmer? and LuxVelvet? are trademarks of Scientific Games. ? 2022 Scientific Games, LLC. All Rights Reserved.
About Scientific Games?
Scientific Games is a global market leader in lottery solutions, including games, technologies, analytics, and services for government-sponsored lotteries across the world. We elevate play dly by pushing game innovation forward while mntning leadership in data analytics and iLottery products. Our unwavering commitment to security supports responsible growth, driving industry evolution through collaboration, performance, and relentless innovation. For more information, visit www.scientificgames.comhttp:www.scientificgames.com.
SG Media Inquiries:
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Alpharetta, GA 30004 USA
+1 770 664-3700
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